Killarney

By Sean Moriarty
<h3>This year’s St Patrick’s Day Parade in Killarney will celebrate all that is good about the town.</h3>
The organisers of the parade, Killarney Chamber of Tourism and Commerce, have announced initial details of the March 17 celebration.
The parade’s theme will tie in with a new marketing programme which is being developed by Fáilte Ireland in conjunction with Kerry County Council, National Parks &amp; Wildlife Services, Office of Public Works, Killarney Chamber of Tourism &amp; Commerce, Kerry Branch of the Irish Hotel Federation and multiple other Killarney stakeholders “who have a shared vision to make Killarney a best in class tourist destination”.
The development of the marketing programme includes the unveiling of a new ‘Killarney Logo’ which carries the strapline ‘Experience More’.
This is part of a five-year plan called the &#8216;Killarney Destination Experience Development Plan&#8217; which is being promoted by the stakeholders.
To promote this new campaign, businesses, community groups and sports clubs are invited to take part in the annual St Patrick’s Day Parade.
“This is where you come in, we want to inform everyone visitors and locals alike of where we are headed and this year&#8217;s St. Patrick’s Festival Killarney would like to promote our new branding to the world,” said an open letter circulated to all Chamber members.
“The theme is very open, you know Killarney better than anyone, share your experience of Killarney, the town, the park, the mountains and lakes, the culture, the music, the stories, the songs, the hospitality, let&#8217;s show the world how they too can ‘Experience More’.”
Application forms can be downloaded from https://stpatricksfestivalkillarney.ie/parade-application-form

Theme for St Patrick’s Day Parade revealed

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