Killarney

<h3>F&aacute;ilte Ireland has&nbsp;unveiled its plans for 2023 to help support the sustainable recovery of the tourism sector this year.</h3>
The plans were announced at a special virtual event for the tourism industry watched by over 1,700 tourism operators, providers and employers from across the sector. &#8239; F&aacute;ilte Ireland&rsquo;s plans in 2023 focus on seven key areas which include;&nbsp;Business Recovery,&nbsp;Tourism Careers,&nbsp;Domestic Marketing,&nbsp;Opening the Outdoors, Industry Digitalisation,&nbsp;Destination Development and&nbsp;Climate Action. &#8239; &ldquo;Our plans for 2023 are built around seven key pillars that we believe will lead to transformational change,&#8221;&nbsp;F&aacute;ilte Ireland&rsquo;s CEO, Paul Kelly, explained.
&#8220;These are driving sustainable recovery at the level of individual businesses; supporting employers and employees in making tourism an attractive long-term career; accelerating growth in domestic tourism; enhancing our outdoor tourism product and the quality of visitor experiences in destinations; building the digitalisation of the industry and driving climate action.&rdquo; &#8239; The domestic market is critical for sustainable recovery and plays a key role in driving regional and seasonal spread, he added.
&#8220;Looking at the domestic market, consideration for taking a domestic holiday in 2023 is at 82% which is in line with 2019 levels and intention to take a domestic break in the next three months is at 23%. Visitor satisfaction is high but offering good value for money is critical to convert this domestic intention into domestic bookings. &#8239; &ldquo;A recent analysis conducted by F&aacute;ilte Ireland&rsquo;s Economic and Industry Analysis team showed the tourism sector lost &euro;12bn in revenue due to the pandemic. The very welcome and comprehensive package of Government supports injected approximately &euro;6bn into the sector to keep businesses alive but the sector still had to manage through a huge net loss of &euro;6bn in revenue.&rdquo; &#8239; F&aacute;ilte Ireland also unveiled details of its new Motivations Framework&nbsp;which has been created using behavioural science and extensive research to understand peoples&rsquo; motivation for travel. This will provide tourism businesses with useful insights to help shape their offering and experiences and inform their sales and marketing activities. &#8239; The virtual launch is being followed by in-person events for industry across nine regional locations this week.

Fáilte Ireland unveils tourism recovery plans

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