Success
We truly believe in great coffee and our promise is to deliver the best cup of coffee to each customer every single time they visit. We're passionate about every detail, from our specially selected Fairtrade beans to our skillfully trained baristas to our dedication in doing our bit to helping the environment. This is our story. The Insomnia Blend We launched our 100% Fairtrade coffee in 2006. We have travelled far and wide to meet the co-ops and farmers who grow our coffee. For us it’s essential to know our farmers, for them to know us and to create a long lasting relationship together. The Insomnia Blend is a unique recipe, blended just for us, and the speciality grade beans are sourced from Colombia, Tanzania, Peru and Sumatra. Our coffee beans are roasted for us weekly. Colombian Bean: Medium body, subtle citric top notes, clean finish. Tanzanian Bean: Big body, chocolate malt & nutty notes, lasting finish. Peruvian Bean: Medium body, chocolate notes with hint of apple acidity, long & rich finish. Sumatran Bean: Creamy body, toasted sugar & smoky chocolate notes Our unique blend of Fairtrade premium coffee beans is specially roasted for us weekly. The shorter the time between roasting and serving, the fresher, smoother and fuller flavoured the taste. Tasting Note: “Syrupy, smooth body with liquorice note and aromas of cherry. Through milk notes of cocoa powder with a clean, round creamy finish.” The Perfect Extraction for Espresso, the base for most of our coffees: 14 grams of Coffee, 25 seconds, 95°C and 50ml of specially filtered water. Our Baristas Our promise is that you will get the best cup of coffee, in whichever format you choose, every time you visit our stores. To keep this promise, we have our baristas – who go through three levels of training. There is 50 hours of barista training behind every cup of coffee we serve. Quality and customer service are key elements to our philosophy, and each one of our baristas deliver this with their skill, personality and passion for coffee. Our brilliantly trained baristas and engineers are the geniuses behind our coffee; it’s their continuous inspections of the coffee machine, temperature, crema, colour and taste, which always delivers the best cup of coffee.